But the question is: Does it have a special effect on the brain? A lot of people think so. The basic claim being made for binaural beats is "resonant entrainment". Entrainment, in physics, is when two systems which oscillate at different frequencies independently are brought together, they synchronize with one another, at whatever the combined system's resonant frequency is. Examples of entrainment occur in animals in nature; for example the chirping of crickets or the croaking of frogs. Synchronization of menstrual cycles in women is another example. Even people coming together and dancing with one another is a type of entrainment. The basic claim for binaural beats is that the perceived low-frequency beat will entrain your brain wave pattern, thus forcing your brain into some desired state.
Did you ever wonder why someone who "has everything" could be depressed and unhappy and why someone who has very little can be so happy? Of course, we can answer that material wealth, beauty, situation, good environments aren't everything. (Sure are nice though :+)) But that explanation ends up seeming like a rationalization and not an explanation. Consider the idea that the answer could reside in our brainwaves. Certain brain frequencies promote a feeling of well being and certain frequencies promote a feeling of depression. The state of our brainwaves also influences our tendency to be overly reactive or detached.
Brain research is beginning to produce concrete evidence for something that Buddhist practitioners of meditation have maintained for centuries: Mental discipline and meditative practice can change the workings of the brain and allow people to achieve different levels of awareness. Those transformed states have traditionally been understood in transcendent terms, as something outside the world of physical measurement and objective evaluation.
Since opening their online store in 2011, Binaural Beats Meditation has served “hundreds of thousands” of customers, according to James Matthews, the site’s customer happiness manager. “We continue to see an increase in interest… from individuals, but increasingly so from therapists using the music to help clients, health and wellness organizations, and businesses around the world.”
For example if you play a tone of 200hz in the left ear, and a tone of 190hz in the right ear (with the difference being 10hz) a beating tone will be perceived at 10 hz which is the binaural beat. What ever the difference is between the tones coming into the ears (in this example the difference is 200hz-190hz=10hz) the binaural beat will be that difference.

Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  

The functional role of neural oscillations is still not fully understood;[6] however they have been shown to correlate with emotional responses, motor control, and a number of cognitive functions including information transfer, perception, and memory.[7][8][9] Specifically, neural oscillations, in particular theta activity, are extensively linked to memory function, and coupling between theta and gamma activity is considered to be vital for memory functions, including episodic memory.[10][11][12]

People who meditate grow bigger brains than those who don't. Researchers at Harvard, Yale, and the Massachusetts Institute of Technology have found the first evidence that meditation can alter the physical structure of our brains. Brain scans they conducted reveal that experienced meditators boasted increased thickness in parts of the brain that deal with attention and processing sensory input.
♥ At 56, I have tried many a thing. The default setting of Binaural Beat Machine does make me very relaxed. But it's not what it does on the moment, pleasant as this might be. It is the quality of the sleep, when I use it for half an hour before going to bed. I sleep a deep, restful sleep. I use it during day-time meditation as well, and the clear-mind feeling about an hour later is wonderful!
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After buying a new bed and feeling restless in a new home, I decided to buy a few meditation tracks. I have to say, for the last 2 months, I play this mp3 every night and fall asleep within 5-10 minutes when earlier it took me much longer. I am more relaxed when I sleep! Only hiccup is sometimes I wake up in the night, however, I fall back asleep quickly since the music is on repeat mode. A great purchase and highly recommended for people with insomnia!
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.

So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.

In 1973, biophysicist Dr. Gerald Oster published a famous article in Scientific American titled “Auditory Beats in the Brain”, which found that when two pure tones of varying frequencies were combined, a third rhythmic beat was created which he called binaural or monaural beats. According to Oster, monaural beats occur when two tones are combined and sent through a loudspeaker, while binaural beats occur when stereo headphones are used to deliver each tone separately to each ear. Oster concluded that monaural beats were a more effective form of brainwave entrainment.

Meditation and its effect on brain activity and the central nervous system became a focus of collaborative research in neuroscience, psychology and neurobiology during the latter half of the 20th century. Research on meditation sought to define and characterize various practices. Meditation’s effect on the brain can be broken up into two categories: state changes and trait changes, respectively alterations in brain activities during the act of meditating and changes that are the outcome of long-term practice.
Electroencephalography (EEG) has been used in many studies as a primary method for evaluating the meditating brain. Electroencephalography uses electrical leads placed all over the scalp to measure the collective electrical activity of the cerebral cortex. Specifically, EEG measures the electric fields of large groups of neurons. EEG has the benefit of excellent temporal resolution and is able to measure aggregate activity of portions or the entire cortex down to the millisecond scale. Unlike other imaging based methods, EEG does not have good spatial resolution and is more appropriately used to evaluate the running spontaneous activity of the cortex. This spontaneous activity is classified into four main classifications based on the frequency of the activity, ranging from low frequency delta waves (< 4 Hz) commonly found during sleep to beta waves (13–30 Hz) associated with an awake and alert brain. In between these two extremes are theta waves (4–8 Hz) and alpha waves (8–12 Hz).
One RCT (n=108) showed significant reduction in anxiety from a single session of alpha/delta therapy for day surgery patients. A crossover RCT of a single session of theta stimulation in four healthy adults reported significant improvement from the intervention in one of five measures. Five pre/post studies reported significant benefit from the intervention for 16 of 27 outcomes.
Our brains follow cues from outside stimuli, and brainwaves mimic the pulse rates of the sounds we expose it to. So, by creating tracks that pulse sound waves at a desired frequency, we can effectively coax our brain into that state. In layman's terms; by listening to some strange sounding brainwave frequency audios, we can literally slip our brain into a state of feeling calm, alert, focused, energized... and the list goes on. Pretty cool, right!?
Hi i’m just writing to let you all know that your Equisync CD’s are amazing! Just last night i was meditating to “Equisync II”. The one that has mostly theta binaural beats in it. I gotta tell you i have never had a meditation like i experienced with this CD. At certain points during the meditation it felt like my whole damn body was vibrating! That very night when i went to sleep I also had lucid dreams! It was so relaxing! I’ve tried “Equisync I” too, that one is amazing as well! I haven’t tried “Equisync III” yet. I can only imagine what that is going to be like!
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement. 
Growing up, Joe was plagued with a myriad of health issues such as gut problems, autoimmune issues, chronic fatigue, brain fog, insomnia, and general inflammation. Both conventional and alternative doctors weren’t able to help him, so he decided to fix himself. With lots of health questions and few satisfying answers, Joe decided to read every research paper he could get his hands on and conduct thousands of experiments on his own body in order to fix his health issues. Joe started SelfHacked in late 2013 when he successfully fixed all of his issues, and now it gets millions of readers a month looking to educate themselves about how they can improve their health. Joe is now a thriving author, speaker, and serial entrepreneur, founding SelfDecode & LabTestAnalyzer.
Besides scientific literature, some authors have written of the promising research on meditation in books targeted for general audiences. One such book, Buddha’s Brain by Rick Hanson, PhD shares the current scientific research and investigations into meditation.[19] Hanson, a neuroscientist and researcher, explains to readers the scientific studies in plain language and discuss the impact of the results. Hanson’s main argument is that positive emotions, like love can be strengthened through meditation in a neuroplastic manner, citing dozens of scientific studies to support this claim.[19] Hanson’s viewpoint is representative of a larger popular movement to study and embrace Eastern phenomena including meditation in the Western world.
Binaural beats are created from two different continuous tones, which when sent separately to each ear create a single beat inside your head. Isochronic tones are basically a single tone which is switched on and off at regular intervals. Imagine a single continuous tone playing on a stereo system and you’ve got your hand on the volume switch. Then once per second, you turn the volume off for half a second and keep doing that every second. For half a second the volume is off, for the other half a beat waveform is formed. The beat is cycling once per second per second, i.e. at a rate of 1Hz.
, that is, the average of the two frequencies. It can be noted that every second burst in the modulation pattern is inverted. Each peak is replaced by a trough and vice versa. However, because the human ear is not sensitive to the phase of a sound, only its amplitude or intensity, only the magnitude of the envelope is heard. Therefore, subjectively, the frequency of the envelope seems to have twice the frequency of the modulating cosine, which means the audible beat frequency is:[5]
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.

So to summarize their claim, they're saying that entrainment means that a binaural beat will cause your brain's electroencephalogram to match the pattern of the phantom beat. Well, if it did, entrainment certainly doesn't apply and would not be part of the equation, so we can scratch that off the list. But it doesn't make the claimed observation wrong. We do know that certain electroencephalogram waveforms are often associated with certain kinds of activity. For example, physical activity or REM sleep often produces an electroencephalogram with a sine wave of between 4 and 8 Hz, which we term a theta pattern. Waking relaxation with eyes closed often produces a pattern from 8 to 12 Hz, which is called an alpha pattern. There are only a few characterized patterns, and pretty general descriptions of what kinds of activities go with them. The claim made by the binaural beat sellers depends on much more granular and specific matches. For example, the claim that a binaural beat with a frequency of X produces the same effect in your brain as Vicodin is wholly implausible. Such claims presume that we know the exact frequency of the electroencephalogram in each of these desired conditions, and the fact is that brain waves don't work that way. It is wholly and absolutely implausible to say that desired brain condition X will occur if we get your EEG to read exactly X Hz.
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