OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
Please note: When you take one earphone out, move it as far away from your ear as possible. With some headphones you may still be able to hear the pulsating sound if the removed headphone is still fairly close to your ear; this is because your brain can still detect the frequency vibration coming from the headphone. In addition, push the earphone that’s still on your ear tightly to your ear, while moving the other earphone as far away as possible.
Brainwave Entrainment is the process of synchronizing the brain to specific frequencies and patterns embedded in audio tracks. These frequencies correlate to specific emotions, feelings, and even energy levels. Using nothing more than sound, Brainwave Entrainment can enhance creativity, change moods, and even alter behavior like sleep and energy levels.
Have you ever had a dream where you realized you were dreaming and then suddenly could control the dream? Many of us have had this experience… once or twice. The rest of us have heard about it and wished we could do it ourselves. It’s called lucid dreaming, and it can be an incredibly rewarding experience, especially if you can enter that state at willdo it more than just the rare time or two. But lucid dreaming on a regular basis is something very few of us can do… on our own.
This kind of conflicting evidence regarding the effectiveness of binaural beats to produce valid and reliable changes in brain waves abounds in the literature. For example, Rosenfeld, Reinhart, & Srivastava, (1997) found that in a sample of normal college students, alpha and beta audiovisual stimulation showed evidence of brainwave entrainment, but baseline levels of alpha and beta among the participants affected the observed degree of entrainment, producing significant individual differences in response. López-Caballero & Escera (2017) found that administration of binaural beats in the various frequency bands produced no changes in EEG spectral power between the time periods of baseline and those periods with beats presented. Likewise, Wahbeh, Calabrese, Zwickey, & Zajdel (2007) found no effect on brainwaves with the administration of alpha frequency binaural beats. It is easy, however, to find personal testimonials online. 

Theta brainwaves in the frequency range of 6 to 9 hertz are known as thalpha waves because of their proximity to alpha waves. They are seen during states of high suggestibility, during hypnosis, and during paranormal experience and are also connected to an increase in human growth hormone (HGH) levels and higher blood flow to the brain. Theta brainwaves sit between the realms of the subconscious and conscious mind, making them an especially useful brainwave state for developing creative thinking, working through emotional problems, and integrating subconscious and conscious experience. 
Critics, like Owen Flanagan, PhD, believe that Hanson, and those like him, are overextending the results of current scientific studies.[citation needed] In his book Bodhisattva’s Brain: Buddhism Naturalized, Flanagan presents a more conservative viewpoint of current scientific research and cautions readers against the seemingly exciting results of recent studies.[20] Flanagan does not believe current science supports the idea that positive emotion can be strengthened in the same way that stroke victims can recover use of limbs with use.[20] Flanagan does acknowledge that meditation may be beneficial in some way, but the mechanism of how meditation affects the brain is still clouded.[20] Similarly, Awasthi argues that Meditation is non-specific to the research studies showing clinical efficacy in some cases, though mechanisms remain unclear.[21] Flanagan and Hanson use many of the same scientific studies to attempt to support their differing viewpoint, but both authors identify the need and importance of future studies investigating meditation.
I am fortunate to be working with Deepak Chopra, M.D., and Dr. Rudy Tanzi, co-authors of the bestselling book Super Brain, on a technology called Brain Wave Entrainment. Deepak is very well known, but Rudy is an amazingly interesting person as well. He is the Kennedy Professor of Neurology at Harvard Medical School and Vice-Chair of Neurology at Mass General Hospital. Rudy co-discovered three of the four original Alzheimer's genes and today runs the Alzheimer's Genome Project. He also plays the keyboards, including, at times, for Aerosmith. He is kind of a real life "Buckaroo Banzai."
When blended with musical sounds, brainwave entrainment frequencies induce specific states of mind, which are the result of those brainwaves, delivering them in pleasing and relaxing audio tracts for use with and without stereo headphones. For example, alpha and theta waves, because they exist at the borders between conscious and unconscious thought, are especially rich and useful for tapping into and stimulating subconscious processes.
This Brain Wave Subliminal has one 60-minute track. Listen with headphones in bed. Delta waves will help slow down mental activity and heighten receptivity to the subliminal messages. Just slip on your headphones, relax and drift into a deeply refreshing night’s sleep. We find that ear-bud headphones are the most comfortable for listening while sleeping. 

As to the second question raised in the above paragraph, audio with embedded binaural beats alters the electrochemical environment of the brain. This allows mind-consciousness to have different experiences. When the brain is entrained to lower frequencies and awareness is maintained, a unique state of consciousness emerges. This state is often referred to as hypnogogia "mind awake/body asleep."  

There are five main categories of brainwave frequencies: Gamma (40Hz+), Beta (13 – 40Hz), Alpha (7 – 13Hz), Theta (4 – 7Hz), and Delta (<4Hz). Each category is associated with a different state of mind; so, for example, when you’re in a peak state of performance, your brain produces Alpha Waves, and when you’re in a deep sleep, your brain produces Delta Waves.
Going deeper into a trance-like state of meditation, you enter the mysterious Theta state where brain activity slows almost to the point of sleep, but not quite. Theta is one of the more elusive and extraordinary realms you can explore. It is also known as the twilight state which you normally only experience fleetingly upon waking, or drifting off to sleep.
According to the Wikipedia entry “(i)n acoustics a beat is an interference pattern between two sounds of slightly different frequencies, perceived as a periodic variation in volume whose rate is the difference of the two frequencies.” Further, a binaural beat is “… an auditory illusion perceived when two different pure-tone sine waves, both with frequencies lower than 1500 Hz, with less than a 40 Hz difference between them, are presented to a listener dichotically (one through each ear)”. If the two frequencies are, say, 5 Hz apart as in 500 and 505 Hz, then a third tone at 5 Hz will be heard in addition to the two pure tones. What this technique allows for is the creation of an apparent auditory signal that can be perceived and that is at a predictable frequency. In this way, relatively low frequencies can be generated that can be easily perceived and that can correspond to the common brainwave frequency bands. These are often categorized as delta (0.5 – 4 Hz), theta (4 – 7 Hz), alpha (8 – 12 Hz), and beta (13 – 16 Hz). You may find somewhat different ranges and bands other than these listed depending on the source you consult. It is also possible to produce flashes of light that can be administered within these frequency bands but there is some risk of inducing seizures in susceptible individuals. While the most common frequency range for inducing seizures is 15 – 25 Hz, unfortunately, the possible range is 1 – 65 Hz, which covers essentially the whole range of standard EEG frequency bands. This makes use of sound stimulation safer than visual or combined audio/visual stimulation. 
A binaureal beat is created by playing a different tone in each ear, and the interference pattern between the slightly differing frequencies creates the illusion of a beat. It's intended to be heard through headphones, so there's no cross-channel bleed across both ears. Listen to this, I'll play a simple binaural beat, and I'll slide the pan control back and forth from one ear to the other. You can see that there isn't actually any beat, it's just an acoustic illusion: