I appreciate your compliment on my article Henry. I’ve been using and reading up on isochronic tones and brainwave entrainment for many years, so it was just a case of trying to put a lot of what I’ve learnt into one article. I don’t have a great deal of knowledge or experience in using hypnosis and subliminals, so I’m afraid I wouldn’t be in a position to create something so extensive in reviewing them.
To get a full answer you should really get in touch with the owner of the app, because it does really depend on how their track is constructed and how they intend it to work. I have one 50-minute sleep track which takes you down into delta (http://www.mindamend.com/shop/sleeping-and-dreaming/sleep-induction-isochronic-tones/) and that is designed to just get you to sleep, so you just let play until the end. If you played that track on repeat it might make you jump and wake you up, as the track begins at a higher frequency. I have another 8-hour sleep track which is meant to be played all throughout the night (http://www.mindamend.com/shop/sleeping-and-dreaming/deep-sleep-8-hour-sleep-cycle/). So it does depend on the individual track you are using.
Many people experienced in using alpha brainwave entrainment report that the state of mind associated with alpha waves is a time when they feel most consciously connected to their subconscious mind. The intense experience of hypnagogic sleep, reported by some people as a feeling of being awake and asleep at the same time, is also associated with alpha brainwaves.
Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.[13]
♥ Imagine a really bad ringing in your ear and the pain that it brought along or when your ear was throbbing with pain. Can you remember the sound coming from that ear? Probably not, since the pain was probably far more memorable. This sounds very similar to that, but it is not at all painful. Quite a unique experience, really. Try it out, but you need to be wearing earphones and have the volume up.
Binaural-beat perception originates in the inferior colliculus of the midbrain and the superior olivary complex of the brainstem, where auditory signals from each ear are integrated and precipitate electrical impulses along neural pathways through the reticular formation up the midbrain to the thalamus, auditory cortex, and other cortical regions.[6]
The huge problem will all such studies is that there is a clear placebo effect on any kind of mental performance whenever the subject is observed. Do any intervention, then measure performance, and the intervention and measurement are likely to cause an increase in effort and attention which will increase performance. This generic “placebo” effect needs to be factored out of any such study by proper blinding and controls in order for the results to have any meaning at all.
A crossover RCT of a single session of theta stimulation in four healthy adults reported no significant improvement in verbal fluency or attention associated with the intervention and a reduction in immediate recall. Controlled comparisons reported significant benefit from the intervention in all three outcomes measured. Six pre/post studies reported significant benefit from the intervention for 19 of 28 cognitive outcomes.
Besides scientific literature, some authors have written of the promising research on meditation in books targeted for general audiences. One such book, Buddha’s Brain by Rick Hanson, PhD shares the current scientific research and investigations into meditation.[19] Hanson, a neuroscientist and researcher, explains to readers the scientific studies in plain language and discuss the impact of the results. Hanson’s main argument is that positive emotions, like love can be strengthened through meditation in a neuroplastic manner, citing dozens of scientific studies to support this claim.[19] Hanson’s viewpoint is representative of a larger popular movement to study and embrace Eastern phenomena including meditation in the Western world.
Controlled or pre/post studies of the effects of BWE using auditory or visual stimulation were eligible for inclusion, provided pulses of light or tone were delivered at frequencies hypothesised to have a beneficial effect or in line with a protocol addressing clinical outcomes. Studies were required to report clinical or psychological outcomes (measured using standard methods or as deemed appropriate by peer review) and to report statistical analysis. Studies of outcomes such as electroencephalogram (EEG) response or neurotransmitter levels were not eligible. Case studies were excluded.
Long-term meditation practitioners have also shown to have a higher tolerance for pain.[15] This effect has been correlated to altered function and structure in somatosensory cortices and an increased ability to decouple regions in the brain associated with the cognitive appraisal of pain (anterior cingulate cortex and dorsolateral prefrontal cortex).[16]
I first became aware of brainwave meditation programs  and brain waves when researching alternative methods for treating the bipolar disorder I had been unsuccessfully living with my entire adult life. I eventually learned a method of releasing difficult emotions on the spot, which I then practiced extensively, and consequently found it easier and even desirable to meditate for fairly lengthy periods of time. Though I took up meditation as a serious daily practice and experienced many undeniable benefits, I nonetheless intermittently experienced life-debilitating bouts of mania and severe depression, often resulting in chaotic mixed states and an inability to maintain daily social functions. During these times, it became nearly impossible to sit in meditation.
A good recording will also not immediately start with tones that produce the theta range, but will begin higher up, in the beta range (which is associated with anxiety, but also active concentration and other waking states of being), and gradually move down, through the alpha range (which is the ideal meditative wavelength, but is also associated with falling asleep) before moving into the final, theta, range. If you get a binaural beat that goes directly into the theta range, you might find yourself distracted or unable to sync up as easily.

I have been using the Equisync CDs at least 24 minutes 5 days a week. It instantly relaxes me, helps get rid of headaches and even hiccups! I have a stressful job and it helps prevent anxiety; I have not had a chance to check my blood pressure but I feel calmer. I have used other products before but I like the Equisync CDs much better; it is deeper and more relaxing.
Thanks for the coupons, I had originally looked into these cd’s after my doctor recommended them, but my mom wound up buying them for me for Christmas (she didn’t know about the coupons I had!) Anyway just listened to Equisync II today for the first time, I was in such a state as to where I didn’t know if I’d fallen asleep or not! I hadn’t but was in such an amazing place.

There has been considerable interest in the potential of auditory beat stimulation to affect cognition and mood states.  Chaieb, Wilpert, Reber, & Fell (2015) reviewed the literature on the effects of auditory beat stimulation on memory, creativity, attention, anxiety, mood, and vigilance. They found some support for it being able to affect these modalities but there were contradictory findings. So the area clearly requires significantly more research before firm conclusions can be drawn. 
Transparent Corp's Research Area is arguably the most comprehensive resource for collated brainwave entrainment research.   Update: the main research area on Transparent Corp's website is currently being updated, so it is offline.  However, you can still access their peer-reviewed research paper as a PDF here: “A Comprehensive Review of the Psychological Effects of Brainwave Entrainment“.
With digital upgrades, Berger’s machine is still in use today, known as an electroencephalography machine, or EEG. Berger used his machine to study the brains of psychologically normal and abnormal people and discovered the first brainwave, called the alpha wave and also known as the Berger wave, along with the faster beta wave, which he observed suppressing the alpha wave when subjects opened their closed eyes. 
“In order to get into a flow state, you have to calm a part of the brain, the posterior cingulate cortex, which is the source of what brain scientists call the default state, which is the non-focused state,” says Harris. “At any rate, it turns out that Holosync [binaural beats], when you listen to it, [calms that part of the brain] and so does traditional meditation. It’s just Holosync does it faster and more easily and more effortlessly. It turns down the posterior cingulate cortex and it enhances the other part of the brain that, when it’s enhanced, you can easily go into a flow state.”
As somewhat of a modern mystic, I have studied altered states of consciousness, but due to my monkey mind, I have only been able to experience them to a very minor degree. I have tried so many methods of meditation to little avail. But I became aware that I would not be able to progress in my spiritual life if I could not achieve at least a modicum of success in meditation.
But the question is: Does it have a special effect on the brain? A lot of people think so. The basic claim being made for binaural beats is "resonant entrainment". Entrainment, in physics, is when two systems which oscillate at different frequencies independently are brought together, they synchronize with one another, at whatever the combined system's resonant frequency is. Examples of entrainment occur in animals in nature; for example the chirping of crickets or the croaking of frogs. Synchronization of menstrual cycles in women is another example. Even people coming together and dancing with one another is a type of entrainment. The basic claim for binaural beats is that the perceived low-frequency beat will entrain your brain wave pattern, thus forcing your brain into some desired state.