Theta also plays an important part in behavior modification programs and has been used in the treatment of drug and alcohol addiction. Because theta brainwave activity induces an "endorphin high" it can reduce the desire for mind altering substances. Also, because theta is associated with heightened receptivity, it is the ideal state to reprogram your mind with positive thoughts that assist in changing habits and behaviors.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
Entrainment is a phenomenon seen is a wide variety of different natural circumstance. In the field of chronobiology, the study of biological rhythms in living organisms, entrainment is the synchronization of a circadian rhythm with the rhythm of an external pattern, such as the synchronizing of women’s menstrual cycles with the phases of the moon or with one another in a group.

After one month of using Equisync, I feel relaxed, calm and not stressed at all, despite that I am leaving my present job soon for an early retirement, I handle the situation very well. I have the feeling that I’m going to be ok and there is nothing to worry about. This is what I have gained so far from using Equisync and it’s really meaningful in the erratic world that we live in.
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.
Just my FIRST session I felt like I successfully achieved a theta state of meditation….I came out of it feeling extraordinarily renewed and with this profound insight of “everything is going to be ok”….this was all from my FIRST session. I cant wait to continue this on a regular basis to see where it leads….one day I hope to achieve the deeper delta states…

The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.
A binaureal beat is created by playing a different tone in each ear, and the interference pattern between the slightly differing frequencies creates the illusion of a beat. It's intended to be heard through headphones, so there's no cross-channel bleed across both ears. Listen to this, I'll play a simple binaural beat, and I'll slide the pan control back and forth from one ear to the other. You can see that there isn't actually any beat, it's just an acoustic illusion: