Tracks that move from alpha to theta can be a perfect vehicle for transitioning from a hectic day into a relaxing and rejuvenating sleep. Beginning with alpha waves takes you into a light but still alert meditative mind state where the difficulties of the day can be resolved and put to rest. Later, theta waves go deeper into the unconscious, preparing you for sleep and dreams.

The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.

Theta brainwaves are next highest in frequency above delta and are especially important for many people using brainwave entrainment and meditation because theta waves are at a threshold, forming a link between wakefulness and the subconscious mind. Theta waves bridge between our awake self and the creative and insightful understandings from below our conscious awareness, and while they are not common in awake adults, they are normative for children under 13 years old. 

You may have experienced Theta right before drifting off to sleep, during a lucid dream, or during a deep meditation. In Theta, you no longer sense the outside world, but you are aware and conscious of your internal world. All of your subconscious fears, hopes and judgments are hidden in the Theta state. Theta is a difficult state to achieve because you often drift out of it very quickly either becoming conscious in Alpha or moving on to the next deeper state. By staying in Theta, you can learn endless information about yourself and your consciousness.
That all said, we are all different and have our own different limits. So I generally advise that you just be aware of how you are feeling, and if you feel like you are getting a bit fatigued from it, it’s probably time to stop or at least take a break. When listening over long extended periods, I recommend that you keep yourself well-hydrated. Your brain needs a good supply of water to function well, especially if you are studying hard and increasing your brainwave electrical activity.
, that is, the average of the two frequencies. It can be noted that every second burst in the modulation pattern is inverted. Each peak is replaced by a trough and vice versa. However, because the human ear is not sensitive to the phase of a sound, only its amplitude or intensity, only the magnitude of the envelope is heard. Therefore, subjectively, the frequency of the envelope seems to have twice the frequency of the modulating cosine, which means the audible beat frequency is:[5]
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Let’s say you’re listening to a sound in your left ear that’s at a frequency of 132 Hertz (Hz). And in your right ear, you’re listening to a sound that’s at a frequency of 121 Hz. Your brain, however, gradually falls into synchrony with the difference — or 11 Hz. Instead of hearing two different tones, you instead hear a tone at 11 Hz (in addition to the two tones given to each ear).
Your brainwave activity during sleep is largely distinct from your brain activity when you’re awake. (REM sleep is one exception to this—during REM, your brain is active in ways very much like when you’re awake.) During non-REM sleep, the slower, lower frequency theta and delta waves dominate, compared to the alpha and beta waves that are prominent when you’re alert and active.
Brain trait changes have also been observed in neuroimaging studies, most often employing fMRI. In a meta-analysis of 21 neuroimaging studies, eight brain regions were found to be consistently altered, including areas key to meta-awareness (frontopolar cortex/Brodmann area 10), exteroceptive and interoceptive body awareness (sensory cortex and insular cortex), memory consolidation and reconsolidation (hippocampus), self and emotion regulation (anterior cingulate cortex and orbitofrontal cortex), and intra- and interhemispheric communication (superior longitudinal fasciculus; corpus callosum)[13] These changes were distinguished by density increases in grey matter regions and white matter pathways in the brains of individuals who meditate in comparison to individuals who do not. Of all areas with reported findings, a greater number of structural changes were found in the left hemisphere.
In the last two posts, I discussed some unusual ways in which some people respond to certain very ordinary sounds. In the case of ASMR, sounds like tapping, tearing, and popping can lead to tingling sensations associated with relaxation and even drowsiness. In the case of misophonia similar sounds, like swallowing and lip-smacking, can also cause a tingling sensation, but one accompanied by disgust and even rage. Binaural beats are a different kind of sound and many people report finding certain of them relaxing and even conducive to falling asleep.  Other people do not like them and after hearing them once never want to hear them again. 
Hi Sahil, it’s hard for me to speak about other people’s tracks and videos, as I don’t know how they created them either. If you’re interested in a particular track/video and unsure about it, try asking the creator a question or two about the track, what frequencies were used and for how long, what software they used etc. Then make your own judgement based on how they reply to you. Jason
The human body makes for a fascinating body of study. The brain which controls it is even more so. All this while, we viewed meditation as an immeasurable quantity which it is. But many recent studies could figure out a coherent manner to display its effects. And, the scientific benefits of meditation could be fathomed from it putting to rest the viability of meditation. Learn about the workings of the brain above and become more aware of your meditation process.
The internal rhythm of the brain is called brainwaves and the brainwave pattern varies depending on what a person is doing – sleeping, relaxing, analyzing, etc. Brainwave entrainment is the response of the brain to stimulation with rhythmical sound, such as pulses or beats. After being stimulated with a certain frequency for a period of time, the brain reproduces the same frequency with its internal rhythm, thus achieving a targeted state.
All brainwave frequencies are useful and beneficial at certain times – there is no brainwave that is intrinsically better than another. However, by deliberately choosing to attain a particular brainwave state, a corresponding mental state can be brought about at the same time. For example, a working person who has been in an overly alert beta brainwave pattern for many hours can quickly shift their mind and body into a relaxed state by listening to a few minutes of brainwave entrainment music for inducing alpha or theta brainwaves.
Anapanasati (Buddhist breathing meditation) Buddhist meditation Christian meditation Taoist meditation Dancemeditation Dhyāna (Buddhist meditation) Dhyāna (Hindu meditation) Islamic meditation Jain meditation Jewish meditation Muraqabah (Sufi meditation) New Age meditation Naam Japo (Sikism meditation) Neigong Pranayama (yoga breathing practice) Qigong Shikantaza (Zen Buddhist seated meditation) Silva Method Tantra Transcendental meditation (TM) Vipassanā (Silent meditation) Yoga Zazen (Zen Buddhist seated meditation) Zhan zhuang (Qigong standing meditation) 5Rhythms
(Shannahoff-Khalsa, 1991; Webb & Dube, 1981). These naturally occurring shifts may underlie the anecdotal reports of fluctuations in the effectiveness of binaural beats. External factors are also thought to play roles in mediating the effects of binaural beats (Owens & Atwater, 1995). The perception of a binaural beat is, for example, said to be heightened by the addition of white noise to the carrier signal (Oster, 1973), so white noise is often used as background. "Music, relaxation exercises, guided imagery, and verbal suggestion have all been used to enhance the state-changing effects of the binaural beat" (Owens & Atwater, 1995). Other practices such as humming, toning, breathing exercises, autogenic training, and/or biofeedback can also be used to interrupt the homeostasis of resistant subjects (Tart, 1975).
So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.