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Since opening their online store in 2011, Binaural Beats Meditation has served “hundreds of thousands” of customers, according to James Matthews, the site’s customer happiness manager. “We continue to see an increase in interest… from individuals, but increasingly so from therapists using the music to help clients, health and wellness organizations, and businesses around the world.”
Meditation Begins • Mind Chatter Slows Down • Great For Learning & Studying • Creative Ideas Flow • Reverse Brain’s Aging • Habits, Fears, Phobias Melt Away • Calm & Peaceful • First Layer Of Subconscious Mind • Gateway To Deeper Mental States • Advanced Focus • Relaxation Begins • Serotonin • Endorphins • Good For Anxiety, Depression, Stress, Panic • Mind Power • Happiness • Confidence
The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.
You may have experienced Theta right before drifting off to sleep, during a lucid dream, or during a deep meditation. In Theta, you no longer sense the outside world, but you are aware and conscious of your internal world. All of your subconscious fears, hopes and judgments are hidden in the Theta state. Theta is a difficult state to achieve because you often drift out of it very quickly either becoming conscious in Alpha or moving on to the next deeper state. By staying in Theta, you can learn endless information about yourself and your consciousness.
With almost 100 years of research validating the effectiveness of brainwave entrainment, it’s no wonder why it’s used by thousands of people all over the world. What does the future entail in this exciting field? With the adoption of smartphones, virtual and augmented reality, and advancements in technology reducing the cost of EEG and other forms of biofeedback devices, the entrainment possibilities are endless.
Brainwaves are the collective electrical signal of millions of neurons working together in a living brain, producing our sense of alertness – or lack thereof - and producing our experience of reality. As brainwaves change, so does our perception of the world and our inner perception of ourselves. By learning to control our brainwaves, we can achieve specific, desirable mental states, such as feeling more relaxed, less anxious, more creative, more focused, or sleepier.
Many people experienced in using alpha brainwave entrainment report that the state of mind associated with alpha waves is a time when they feel most consciously connected to their subconscious mind. The intense experience of hypnagogic sleep, reported by some people as a feeling of being awake and asleep at the same time, is also associated with alpha brainwaves.

Newberg found that certain areas of the brain were altered during deep meditation. Predictably, these included areas in the front of the brain that are involved in concentration. But Newberg also found decreased activity in the parietal lobe, one of the parts of the brain that helps orient a person in three-dimensional space. "When people have spiritual experiences they feel they become one with the universe and lose their sense of self," he said. "We think that may be because of what is happening in that area ­ if you block that area you lose that boundary between the self and the rest of the world. In doing so you ultimately wind up in a universal state."
If you’re operating in Alpha mode, you’ll feel very present and in the moment. You might be somewhat reactive to the world around you, but you’ll feel like you have time to process what’s going on rather than just react on instinct. This is a wonderful state to achieve when meditating or doing something that requires coordination, focus and learning.

Going deeper into a trance-like state of meditation, you enter the mysterious Theta state where brain activity slows almost to the point of sleep, but not quite. Theta is one of the more elusive and extraordinary realms you can explore. It is also known as the twilight state which you normally only experience fleetingly upon waking, or drifting off to sleep.
When I am using equisync I feel kind of like it is “pushing me” – I guess this is the right way to say it- to achieve better results, which I really like. I fall asleep quickly, and sleep all night and even wake up before my alarm goes off. I feel noticeably calm during the workday- which is very helpful for what I do. I really like the warm feeling (my whole body gets really warm during my equisync meditation sessions) and I feel kind of like Im floating while listening. The soothing rainfall is also very nice.
If you search the Internet for "binaural beats" you'll quickly find there's a whole industry built on the idea that listening to binaural beats can produce all kinds of desired effects in your brain. It can alter your mood, help you follow a diet or stop smoking, get you pumped up for a competition, calm you down, put you to sleep, enhance your memory, act as an aphrodisiac, cure headaches, and even balance your chakra. Binaural-Beats.com offers a $30 CD that they call the world's first "digital drug". They claim it can get you drunk without the side effects. I-Doser.com offers a range of music tracks that they say simulates a variety of actual pharmaceuticals, such as Demerol, Oxycontin, and Vicodin. Suffice it to say that no matter what superpower you're looking for, someone on the Internet sells a binaural beat audio file claimed to provide it.
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