OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
I love your tapes! I bought them a few weeks ago and have greatly benefited. I’m also a holistic practitioner and have recommended them to a number of patients. And today when I made my last referral to your website for them to purchase from, it occurred to me that perhaps you have referral discounts, or wholesale prices for practitioners, and that I should ask?
The review by Cahn also notes findings describing a heightened emotional state of meditators. A more complex study, conducted in 2008 by Lutz et al., focused on emotional response during meditation.[9] This investigation involved the creation of a “compassion meditation” state by novice and experienced meditators and testing the meditators response to emotionally charged sounds. fMRI results indicated heightened activity in the cingulate cortex but also in the amygdala, temporo-parietal junction, and right posterior superior temporal sulcus in response to the emotional sounds. The authors of this study believe this indicates greater sensitivity to emotional expression and positive emotion due to the neural circuitry activated.[9]
Many psychologists, doctors, teachers, and other professionals have endorsed the technology while personally taking advantage of the limitless benefits that accompany EquiSync's precisely designed brainwave synchronization/ entrainment technology. It is such a profound field of study that many of the metaphysical benefits, those beyond our current scientific measure and technological & philosophical understanding, have yet to be discovered.
There’s also some new stuff I’ve certainly never included in tracks before including some gentle pink noise and brown noise blended together in the background with what’s called phase modulation. This is almost outside of awareness as you’re listening to it. This is how your ear tells what direction a sound is coming from. Does it arrive at your left ear slightly before your right ear? You can modulate that. So, again, it has a very gentle, imperceptible rhythmic quality to it.
James Austin, a neurologist, began practicing Zen meditation during a visit to Japan. After years of practice, he found himself having to re-evaluate what his professional background had taught him. "It was decided for me by the experiences I had while meditating," said Austin, author of the book "Zen and the Brain" and now a philosophy scholar at the University of Idaho. "Some of them were quickenings, one was a major internal absorption ­ an intense hyper-awareness, empty endless space that was blacker than black and soundless and vacant of any sense of my physical bodily self. I felt deep bliss. I realized that nothing in my training or experience had prepared me to help me understand what was going on in my brain. It was a wake-up call for a neurologist."

Further research in the mid-1990s examined claims that binaural beats can provide the listener with an experience akin to that of taking recreational drugs, stop them from smoking, help them lose weight, and other similar claims (often referred to under the umbrella term “brainwave entertainment”). Unfortunately, at this time, science has not been able to definitively prove that these claims are true, although there is, in some cases, powerful anecdotal evidence suggesting that for some individuals, these beneficial effects are very much a reality.
♥ I found the Binaural Beat Machine to be my #1 focus tool. I have ADD/ADHD and am too easily distracted when I really want to focus. I turn on the binaural beats using the 16b preset for focus and turn down the volume so it's just barely present to my ear. I couple it with some classical music and am able to focus on what I want for extended periods. This literally has changed my life. Thank you!!
Theta: This brainwave pattern is associated with deep relaxation and with some stages of sleep, including the lighter stages of non-REM (NREM) sleep. REM sleep itself is mostly composed of beta wave and other activity that’s similar to an alert, waking brain. Deep meditation produces theta waves, which are slower and lower frequency (between 5-8 hertz) than Alpha waves. That murky barrier between sleep and wakefulness, when you’re drifting in and out of sleep, and your thoughts feel dreamlike and difficult to remember? That’s a theta-dominant state of consciousness.
The mechanism for this is that when your eyes or ears are exposed to a particular frequency of pulses or beats, the thalamus first distributes this information to the entire brain, including the visual and cerebral cortex where neural activity begins to synchronize to the incoming frequency, producing hemispheric synchronization and a balance of brainwave activity across the brain.

Brainwave entrainment is a field of study and endeavor founded in the same physiological and psychological processes that make music, drumming, and chanting so powerful as methods for transforming the mind and spirit and aiding in healing of the body. These processes involve how the electrical energy in our brains synchronizes with sounds and visual stimuli, producing a particular brainwave frequency and its associated mental states. 
... [9] While entrainment by binaural auditory beats in the alpha frequency has also been shown to enhance creativity, cognition, memory, and an improvement in intelligence tests and achievement tests in learning disabled boys. [10][11][12][13] The gamma-band activity has been shown to involve in a variety of functions such as attention, memory, and consciousness. Current literature suggests that entrainment by gamma beats promotes cognitive flexibility, modulates visual attention, and enhances creativity. ...
The only thing I have found lacking in using your product is that there is no place on your website to register my kudos to you for such an excellent product. I am not new to meditation, nor to brain entrainment products, and I found you product to be really outstanding. I’m completely hooked, love listening to the tracks and they are the best way ever to treat monkey mind. Bada boom, bada bing, in just a few minutes any aggravation I’m experiencing in the outside world, melts away and I am one very blissful and happy camper.

Similar to research into state changes in brain function, older studies make more specific claims about trait changes in meditators versus non-meditators. Changes to the alpha wave were indicated to be a trait, as well as state, phenomena. Studies have reported an increase in the specific frequencies expressed in the alpha range, increased alpha band power, and an overall slowing (reduction in frequency) in EEG activity in experienced meditators versus less experienced meditators while meditating.[5][10] The alpha blocking phenomena, observed as a state change in brain function, was investigated as a possible trait change as well. One study that examined a variety of meditation techniques tried to show that alpha blocking was affected by the long term practice of meditation by testing response to auditory stimuli.[11] Review works, however, comment on inconsistent findings as well as a lack of repeated results in this, and other studies. They further remark that, similar to observations in brain state changes, only general assertions can be made about brain trait changes: some change in the electroencephalographic profile exists but with some inconsistency.[4][12] It is also important to note that these trait changes were observed during meditation, and although it does indicate that a practitioner’s electroencephalographic profile is modified by the practice of meditation, these EEG studies have not yet shown changes in non-meditating brains, even of experienced meditators.

If anybody would like to look over the scientific evidence concerning brainwave entrainment and isochronic tones, I’ve done a lot of research over the years which I’ve collected at the PubMed website of NCBI – a branch of the National Institute of Health – that provides access to a large library of medical journal articles. I’ve made my list public so you can look through the journal articles that were published concerning this topic. Here’s the link: http://www.ncbi.nlm.nih.gov/sites/myncbi/1tmDFOl0XtyA4/collections/51531796/public/. Most of the collection only gives access to abstracts or summaries unless you’re at some kind of educational institution that has a subscription to the particular journal that article is in, but I actually find abstracts really helpful. So have at it, read away. And if your psychiatrist/therapist thinks you’re nuts for feeling better after listening to isochronic tones, just whip out your 82-page collection of scientific journal abstracts written by her peers and give it to her to read. 🙂

We’ve all wished at one time or another that we could simply manipulate the rates at which our brains function; “Slow down, it’s time for bed” or “Wake up! Pay attention!” And now we’ve got some good news: thanks to some relatively new technology, and a few relatively old traditions, there actually is a way to manipulate the frequencies of brain waves to help you relax, sleep, meditate, or solve problems.
Well, except for one reason: The power of suggestion. If I give you a music track and tell you that it will cure your headache, you're more likely to report that it cured your headache than you are to say "Well it didn't effect my headache, but it made my short-term memory better." An interesting experiment would be to buy a binaural track claimed to induce drunkenness, for example; play it for five friends without telling them the claim, and then ask how it made each of them feel. Give them multiple choices to select from. Chances are they're going to respond all over the map. If you have a friend who is a believer in binaural beats, I suggest going ahead and setting up this little test.